“Salaar,” an action drama featuring Prabhas, Prithviraj Sukumaran, and Shruti Hassan, directed by Prashanth Neel of KGF fame, was released on December 22nd. Despite the massive pre-release hype, the film received a decent response at the box office, achieving a record-breaking opening of 178.9 crores on its first day, setting the highest opening record for 2023.
“Dunki,” a comedy-drama starring Shah Rukh Khan, Taapsee Pannu, Vicky Kaushal, and Vikram Kochhar, directed by Rajkumar Hirani, renowned for heartwarming stories and social messages, hit theaters on December 21st. Although the film generated a decent pre-release buzz, it garnered a collection of 58 crore, marking an average opening at the box office despite a mixed response.
“Dunki” faced formidable competition due to the massive pre-release buzz and action-packed theme of “Salaar.” The latter’s record-breaking 178.9 crore opening overshadowed Dunki’s 58 crore collection. The clash of genres significantly impacted Dunki’s performance. Released solo, Dunki might have fared better, allowing its heartwarming narrative to shine, whereas Salaar’s explosive opening wouldn’t have encountered direct competition. Salaar’s dominance underscored the importance of genre clashes in box office outcomes, yet a solo release for Dunki could have provided it with an opportunity to flourish independently.
